Published on Sep 1, 2014
Based on an ancient story about hunger and sharing, this animated video is part of Caritas’ “One Human Family, Food for All” campaign. The “allegory of the long spoons” teaches us that when we struggle to feed only ourselves, everyone goes hungry. But when we focus on our neighbour’s hunger, we discover there are ways to feed everyone.
Blue Chalk traveled to India and documented the story of two sisters, both born blind, and followed them through the emotional process of receiving their surgeries and seeing for the first time. Working with a top-tier creative team including photographer Brent Stirton, cinematographer Robert Wilson, editor Greg Snider, music composer Tyler Strickland and executive producer Rob Finch, Blue Chalk created a short-form video in several different formats to support its fundraising efforts as well as a library of high-quality still images that WonderWork can use in printed direct mail pieces.
The video and stills documenting their story will support 20/20/20, a WonderWork charity that aims to bring 20/20 vision to the 20 million in need. (20x20x20.org)
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